- Hardcover: 208 pages
- Publisher: Prestel Publishing; First Edition edition (April 10, 2012)
- Language: English
- ISBN-10: 3791346385
- ISBN-13: 978-3791346380
What is art worth? How can a work by Pablo Picasso be sold for more than
$100,000,000? This fascinating book explains the market for art--and
art's value for all of us. In straightforward prose that doesn't mystify
art or deny its special allure, prominent art dealer and market expert
Michael Findlay offers a close up and personal view of almost a half
century in the business of art. He engagingly explains art's three kinds
of value: commercial; social; and what he terms its essential
value--the range of responses to art that we as individuals have
depending on our culture, education, and life experience. Few avid
collectors are immune to the thrill of rising market value, but Findlay
argues that buying for investment alone is seldom smart. A genuine love
of art and the ways it may enrich one's social life also play important
roles. Down-to-earth and with a touch of dry wit, he explains exactly
how artworks are valued and reveals the workings of the art market.
Enhancing his narrative are wise advice, insider anecdotes, and tales of
scoundrels and scams, celebrity collectors, and remarkable discoveries.
Generously illustrated, Findlay's distillation of a lifetime's
experience makes this insider's guide indispensable for all who love
art, not only collectors but true "amateurs" as well.
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