- Series: Visual Communication (Book 2)
- Paperback: 273 pages
- Publisher: Peter Lang International Academic Publishers; First printing edition (October 6, 2011)
- Language: English
- ISBN-10: 1433112574
- ISBN-13: 978-1433112577
Technological changes have radically altered the ways in which people
use visual images. Since the invention of photography, imagery has
increasingly been used for entertainment, journalism, information,
medical diagnostics, instruction, and communication. These functions
move the image beyond aesthetic issues associated with art and into the
realm of communication studies.
This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book will provide students with a better understanding of the visually oriented world in which they live. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.
This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book will provide students with a better understanding of the visually oriented world in which they live. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.
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