- Hardcover: 496 pages
- Publisher: Prentice Hall; 9 edition (October 7, 2007)
- Language: English
- ISBN-10: 0131590332
- ISBN-13: 978-0131590335
An invaluable tool for anyone who wants to know more about fashion and
the fashion business, retail store buyers and merchandise managers, or
merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer
tells the entire story of how the fashion business works. It includes
the processes involved with producing raw materials, apparel, and
accessories, as well as the retail businesses that sell fashion
merchandise to the public. Each chapter contains a career focus, chapter
objectives, review questions, terminology, and projects to aid in
reviewing the subject matter. This edition includes new information on
globalization, manufacturing technologies, branding, retailing and more!
Post a Comment